14 yrsMarcus Cole
Head Strength Coach
- Barbell Strength
- Olympic Lifting
- Return to Lifting
About us
A gym built for people who think they hate gyms
We started Fitnex in 2016 because the fitness industry kept selling intensity and ignoring instruction. Our answer was simple: small groups, real coaching, and a programme you can actually follow.
12
years in the same building, training the same way: coached, programmed, repeatable.
Our story
We did not want another gym. We wanted a coaching practice with equipment.
The two of us met coaching in a commercial gym where members were handed a printout and left alone. Everyone lifted, nobody progressed, and the people who needed the most help were the ones who quietly stopped coming.
So we took over a warehouse in the Warehouse District, bought four platforms and made one rule: nothing happens in this building without a coach watching. Ten years later that rule still decides how we programme, how we hire and how many members we accept.
- Maximum eight lifters per coached session
- Every member gets a written 12-week programme
- Movement screen before your first loaded set
- Quarterly testing and an honest conversation
0+
Members coached
And a ninety-one percent annual retention rate
0
Years of coaching
Across our five full-time coaches
0
Classes weekly
Strength, engine work, combat and mobility
0
Lifters per class
The maximum we will ever accept
What we stand for
Four rules we do not break
They are unglamorous. They are also the reason our members are still here in five years.
Standards before ego
Full range of motion, honest load selection and a coach who will tell you when to add weight — and when to take it off.
Everyone gets coached
You will never be the only person in the room who does not know what to do next. That is our job, not your problem.
Longevity over PRs
We are building bodies that still work in thirty years. Personal bests are a by-product, not the whole point.
Simple, repeatable work
The boring movements, done well, for a long time. No gimmicks, no 30-day transformations, no supplements stand.
How we got here
Twelve years, four turning points
No investors, no franchise model, no sudden relaunch with a new logo. Just a building that kept getting better.
- 2016
A warehouse and two platforms
Fitnex opened with 400 square metres, a second-hand rig and a promise that every session would be coached.
- 2019
The recovery suite
We added infrared sauna, cold plunge and a dedicated mobility studio because members were training hard and recovering badly.
- 2023
Five full-time coaches
The coaching team grew to five full-timers covering strength, conditioning, boxing, mobility and nutrition.
- Today
Twenty-five classes a week
Seven programmes, a written plan for every member, and a waiting list that we are finally opening back up.
The team
Coaches, not attendants
Every coach here has competed, coached through injuries and can explain why a movement is prescribed.
- 14 yrs
9 yrsElena Rivera
Yoga & Mobility Lead
- Mobility
- Breathwork
- Injury Prevention
18 yrsDarius Kane
Boxing & Combat Coach
- Boxing Technique
- Pad Work
- Sparring
8 yrsTheo Grant
Conditioning Coach
- HIIT
- Aerobic Base
- Sled & Rope Work
Member stories
What changed for them
Five members, five honest answers. No before-and-after photos, because that was never the point.
Coach-led sessions
Every class on the schedule has a coach running it, correcting it and scaling it in real time.
Written programming
You leave with a plan, not a memory of a workout. Your log lives in the member app.
A room that notices
Eight people per session means your name is used, your numbers are tracked and your bad days are seen.
Start this week
Your first session is on us. Bring shoes and an open mind.
Book a free trial class with a coach who will scale everything to where you are today. No contracts, no pressure, no mirror selfies required.
- Free movement screen
- One free group class
- No joining fee this month